The Design Museum and PUMA, through its PUMA.Safe programme, announced the second Annual PUMA.Safe Sustainable Design Lecture at the Design Museum London. On October 18, 2011 world-renowned Chilean Architect Alejandro Aravena will give the address. Director of Elemental S.A., and based in Chile, the architect and designer, Alejandro Aravena will discuss his approach to sustainability informed design, demonstrated in work such as the Monterrey Housing Project in Mexico, which gained Elemental S.A. a Design Museum Designs of the Year nomination in 2010 for its innovative solution to low-cost, self build social.http://www.dexigner.com/news/24047