SLU prof says chew gum before big test and it could help

   I personally love chewing gum and I find it to be a stress reliever and apparently St. Lawrence psychology professor has done a study to prove this may be a proven fact, college students chew that gum!

Wednesday, November 30, 2011 - 5:11 pm
CANTON -- Research by a St. Lawrence University psychology professor suggests that if you’re a student and have an important test coming up, you might do better if you chew some gum.
St. Lawrence University Assistant Professor of Psychology Serge Onyper conducted a study that showed that students who chewed gum for five minutes before taking a test did better on the test than non-gum-chewing students. “Mastication-induced arousal” is credited for the boost, which lasted for about the first 20 minutes or so of testing. Results of the study were published in the journal Appetite.
A “battery of cognitive tasks” was given to the study participants, who chewed gum either prior to or throughout testing. Their performance was then compared with subjects who did not chew gum.
Many studies have shown that any type of physical activity can produce a performance boost. This study points indicates that even mild physical activity might bring on such a boost.
Chewing gum seems to have given the subjects multiple advantages, but only when chewed for five minutes before testing, not for the duration of the test. Benefits persisted for the first 15 to 20 minutes of testing only. Onyper notes that a possible reason the benefits didn’t continue throughout testing may be due to “a sharing of resources by cognitive and masticatory processes.”
In other words, you can’t chew gum and think productively at the same time.
Onyper was the lead researcher on a study presented earlier this year showing that students who took classes starting earlier in the morning tended to get higher grades, even though they may have gotten less sleep.

H&M Spring Summer 2012

Tailored and fluid: these are the silhouettes that count at H&M this spring, with a mix of modern tailoring and romantic femininity that bring infinite possibilities for personal style. The sharp white suit is a key statement, softened with a jersey vest top underneath and worn with 50's style brogues.

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For a softer shape, there are kimono-style draped jackets and wrap dresses, with wide-leg trousers anchoring the trend for light volume. Mix and match the pieces in a playful way to create an individual look, finished with accessories like bangles and sunglasses in brilliant white.

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"I love the well dressed, grown up mood of the season that is still easy to wear and that can be styled in so many different ways," said Ann-Sofie Johansson, H&M's head of design. "New fabrics play an important part this season and add something new to existing shapes."

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Silhouette
Tailored and fluid

Colours
White and neutrals worn with fruit coloured accents like yellow, orange or apple green, alongside soft shades such as apricot and blue.

Fabrics
Cotton and jersey, silks, leather, organza, linen

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Details
Tailoring details and sartorial touches that emphasise the tomboy-ish look, contrasted with soft drapes, wraps and pleats which maximise the volume while keeping the shape.

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Key Garments
White suit, a jersey vest, leather sleeveless jacket, shirtdress, draped kimono jacket, short quilted jacket, drape vests, wrap dress, wide trousers.

Key Accessories
50's style brogues or wooden-sole platforms, multiple bangles, leather necklaces, clutch bags, white sunglasses

Photographer: Kacper Kasprzyk


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adidas Group, C&A, H&M, Li Ning, Nike and Puma Partner to Reach Zero Discharge by 2020

adidas, C&A, H&M, Li Ning, NIKE, and Puma released a joint roadmap towards zero discharge of hazardous chemicals (ZDHC) in the supply chain by 2020. It is an ambitious plan, one that sets a new standard of environmental performance for the global apparel and footwear industry. The roadmap includes specific commitments and timelines to realize this shared goal.



The joint roadmap is a living document, and will continue to be refined as the companies gain additional intelligence and insights through the initial pilots and research, as well as the collaboration with other brands and stakeholders.


Read more: http://www.dexigner.com/news/24221#ixzz1fIJCZSEz

Marni to Design a Spring Collection for H&M

H&M unveiled a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion's most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from March 2012, the collection features both clothing and accessories, all at H&M's prices.

Marni for HM 01



Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.

"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," commented Consuelo Castiglioni, Founder and Creative Director. "As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."

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Marni's collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash.

"We all love the collection here at H&M and we believe that our customers will do the same," said Margareta van den Bosch, Creative Advisor H&M. "Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It's fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring."

Marni for HM 04

For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.


Read more: http://www.dexigner.com/news/24264#ixzz1fIIn2HZJ
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